In the past few weeks, we witnessed the number of confirmed COVID-19 cases go through the roof. With almost, each one us all across the world struggling to understand the broader complications as well as implications of COVID-19, World Health Organization characterized it as a pandemic.
Here’s WHO’s official statement:
“WHO has been assessing this outbreak around the clock, and we are deeply concerned both by the alarming levels of spread as well as severity and by the alarming levels of inaction. Hence, we’ve made the assessment that COVID-19 can be characterized as a pandemic.”
As a result, various brands, as well as marketers all across the world, are facing difficulties with maintaining their revenue flow as well as interacting with their audience.
Let’s be clear on one thing.
It’s not another one of those marketing opportunities that you should capitalize on. Plus, you should refrain from opportunistically linking yourself to the health scare.
With people all across the world being asked to stay in their homes, there’s been a huge impact on the well-being of the employees. Plus, businesses have asked their employees to work from their homes.
That’s not it. This pandemic has caused a significant impact on financial performance as well as customer relationships. If you are a brand struggling with the same, it’s really important for you to think about your brand communication with the stakeholders in order to manage the reputation of your brand.
In this blog post, we will help you understand how your brand can communicate during such uncertain times.
Let’s dive right into it.
Ensuring Efficient Brand Communications
It’s no secret that each one of us is worried. And if you want to maintain your brand’s reputation, don’t stay silent.
Instead, now’s the time to communicate with customers, employees as well as other stakeholders. The chances are that you may not be able to answer all of the queries. However, communicating will help you in alleviating potential concerns.
Let them know that you are monitoring the situation and handling the state of affairs. They’d love to know that it’s a priority for you. Reassurances do matter. Let your customers, as well as employees and other stakeholders, know about the steps that you are taking in order to ensure their well-being and keep them safe and healthy.
Know Your Brand
It’s not about taking a look at what various other brands are doing and copying the same thing.
However, it’s vital for you to understand the role that your brand plays in the lives of your audience. Once you have a better understanding, you will have a better idea of how you can assist your audience during the crisis.
Make Responsible Decisions
Right now, my inbox is flooded with hundreds of emails and messages from brands informing about the various protocols that they have put in place as a result of coronavirus. Near-term expenses like added resources, additional cleaning, paid leave for the sick employees will ensure the safety and health of your customers as well as employees.
Not only these investments help you maintain as well as improve and increase your brand reputation and customer retention, but it will also help you make sure that your customers, as well as employees, lay their faiths on you to help them during the time of crisis.
Keep Everyone Updated With What’s Taking Place
With the situation unfolding at such a rapid rate, it’s really important for you to stay updated with the latest information and communicate it with your stakeholders.
Keep a close eye on the latest news as well as updates. Make sure that you are communicating accurate and factual information. That’s because this situation is really sensitive and it’s really important for you to convey accurate information. Consider the context prior to broadcasting and replying. And sometimes, it’s really important for you to understand to not communicate at all.
Right now, people all across the world are suffering in one way or another as a result of the COVID-19 Pandemic.
In such moments of crisis, you need to make sure that you maintain constant communication with your stakeholders and help them with any issues that they might be currently facing. Let them know about the measures that you are putting in place to maintain the health and well-being of everybody.
And most importantly, don’t sound like you are taking advantage of the situation to elevate your brand to the next level.