Understanding Minimum Viable Branding

minimum viable brand
Learn what minimum viable branding is all about and take a look at it’s five key components, ultimately helping you strengthen your brand even more.

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Have you ever worked for a start-up or worked towards building your own company?

If the answer’s yes, then the chances are that you might have come across the term “Minimum Viable Product” more often than “Minimum Viable Brand”.

But what exactly is a Minimum Viable Product?


According to Wikipedia,
“A minimum viable product’s a version of a specific product consisting of just enough features that help satisfy customers in the early phase as well as provides valuable feedback for the future development of the product.”


It’s no secret that branding’s not something that’s a priority for most of the business founders.

That’s because they have too little time, even lower budget and have to dedicate enough of their resources towards building and selling their products.

They will blindly be hiring a freelancer to develop their website without even taking a look at their identity.

Minimum Viable Brand

Taking in the concept of “branding” and converting it to something that’s tangible and concrete for the founders. That’s what Minimum Viable Brand does.

This concept takes care of everything within a little amount of time.

The main focus here is to provide a start-up or new business with raw materials.

Here’s the list of MVB’s key components:

  • Purpose
  • People
  • Proposition
  • Product
  • Personality

Let’s take a look at each of the points individually.


If you want your brand to succeed, then it’s really important for you to understand your purpose.

What’s the change that you’d like to see in the world?

For instance, the purpose of Facebook was to bring a massive change in the world by making it more open and connected.

What’s yours?

Don’t worry if you don’t already have one. Most of the startups don’t have a purpose during the initial phase.

However, the ones that succeed manage to figure one for themselves.


Customers! Prospects! Users!

These are the ones we are referring to.

What’s the simplest way to know who your target audience is?

All you need to do is to talk to the people around you. Talk to them twice. Ask them their inputs on your product.

That’s the only path to success.

Here are the points that you should keep in mind while carrying out research about your target audience:

  • It’s not about talking to the ones who are the easiest to talk to. Instead, you need to focus on targeting the right people.
  • Focus more on learning than closing.
  • Ask some smart questions

Observe each of your target individuals in the real world.


Always keep yourself prepared with the answers to the following questions:

  • What do you excel at?
  • Who’re your customers?
  • How huge is your market?
  • What’s your purpose of doing this?
  • Why should someone give you an opportunity?
  • What makes you unique?

Make sure that you are specific. Try to frame answers for each one of the above questions in just a single sentence individually.


Your interface’s your brand.

Chances are that you might already heard above it before.

That’s because it’s quite a vital point.

To be honest, it might be the only thing that stands between you and your customers.

And that’s exactly why you need to improve your user experience.

What do your customers need the most?

And the answer to this question should be applied to each one of your products.

It won’t be perfect the first time you launch it.

You need to keep working on it.

And that’s how you will be able to build a perfect interface.


That’s one of the most important factors that’ll have a major impact on your brand.

Your brand’s personality will be the only factor that will help you create your own unique presence and let you stand out.

Here are the questions that will help you create your brand’s unique personality:­

  • Are you authoritative?
  • Are you friendly?
  • What’s the language that you use?
  • Which fonts do you use?
  • What does your logo resemble?
  • Do you utilize stock photography?

Answering all of these questions will help you create your brand’s unique personality.

And once that’s done, it’s time to hit the ground.

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minimum viable brand

Understanding Minimum Viable Branding

Learn what minimum viable branding is all about and take a look at it’s five key components, ultimately helping you strengthen your brand even more.

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Bobkin Digital is a creative agency that moves across the fields of branding, communications and design – helping brands reach their fullest digital potential, from strategy to execution. 

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