Over the course of years, Atul has kept a ‘low profile’ in terms of branding and engaging in marketing activities. Having and maintaining a great brand value, Atul’s aim was to serve its current customers at the very best, rather than acquiring new customers, partly due to limited capacity. Now, being part of the Muon group, and being in the position to expand, Atul decided to rebrand an align with the Muon companies. This has helped Atul to further position itself as a thought leader in the sugar industry and only attract companies that fit their ideal customer profile. 

Bobkin Digital was responsible for the whole rebranding process and has helped Atul strengthen their brand and positioning. During the process many means of communication have been developed including website, corporate presentation, spec sheets and other marketing collateral.