Leading up to the opening of the restaurant, a completely new and fresh brand identity needed to be developed. The concept should have a link to the past; the meeting place, the factories and its workers, but also contain modern day elements with a focus on sustainability. A deep-dive was conducted to analyse and shape the mental brand identity, vision and distinctive character of the restaurant brand. With all input and brainstorming sessions, a concept was developed which ultimately led to the design and development of the visual identity.
Bobkin Digital was responsible for the whole branding process to help establish a new and distinctive restaurant brand in Nijmegen. During this process different means of communication have been produced, including menu cards, website and photography work.