Tecan has been an established and known brand in the United Kingdom since the 1970s. Being part of the Muon group, in the latest years it was inevitable for Tecan to completely rebrand and align with its sister entities. After the complete scope of the project had been mapped, all means of communication were produced accordingly with a focus on both internal and external branding. In 2020 Tecan celebrated its 50th birthday and in this year the new brand was announced. After that, the brand was rolled out gradually in different phases.
Bobkin Digital was responsible for the whole rebranding process and, to this day, remains an important partner for all things MarCom related. The extensive brand rollout covered a wide range of brand touchpoints including website, corporate brochures, whitepapers, wall designs, tech sheets, corporate video, and more.